Apple Pay to Expand to Starbucks, KFC and Chili's
In the minds of some analysts, Apple Pay has been somewhat slow in catching on with retailers and consumers. On Thursday, Apple Pay made some significant inroads, announcing it will be an accepted mode of payment in 2016 at Starbucks, Kentucky Fried Chicken and Chili’s.
The move into Starbucks could really help build adoption of the mobile wallet because of the audience that visits the huge coffee chain. Starbucks began accepting smartphone payments in 2011. It has a mobile ordering app that accounts for 20% of its sales, showing that customers are actively looking for mobile payment solutions. Apple Pay may challenge the success of the app, or it may simply provide another digital payment option for Starbucks’s young crowd.
There is no information to indicate that Samsung Pay, Android Pay and other mobile wallets will be used in Starbucks alongside Apple Pay. The Apple Pay launch will occur in only a handful of stores, with plans to progress to a wider scale launch in the months to come.
Apple Pay has also been expanding the types of cards available in its network. It now supports all major credit cards, including Visa, MasterCard, American Express, and Discover as of last month. In July, the mobile wallet expanded into the UK, and has already seen great success in the European market.