AmEx, Twitter Partner to Offer Pay-by-Tweet Shopping

AmEx, Twitter Partner to Offer Pay-by-Tweet Shopping

Twitter is entering the growing mobile e-commerce market by expanding its relationship with American Express.

Amex Sync will allow American Express cardholders to make purchases on Twitter through tweets that include special hashtags. The first offer will be for discounted AmEx gift cards, but the program will soon expand to include physical products from Amazon, Sony, and Microsoft's Xbox.

It is another step by AmEx to merge its services into social networks and grow its share of the contactless payments market. American Express already had a relationship with Twitter, as well as FaceBook, Xbox Live and Foursquare, that allowed registered cardholders to receive online discounts.

But this new arrangement is the company's first step in enabling cardholders to actually purchase products on a social network.

To get started, cardmembers have to link their eligible American Express cards to Twitter by going to and adding a billing and shipping address. Starting Monday, users can tweet #BuyAmexGiftCard25 to purchase a $25 Amex gift card for $15. Users will receive a confirmation tweet within 15 minutes, the user tweets back to confirm the purchase. American Express says credit card information is not shared with Twitter or merchants.

The American Express terms and conditions still apply. The company does warn cardholders that the Program may involve the electronic transmission of personal financial information across the network of wireless service providers. Because Amex does not operate or control the wireless networks used to access the program, American Express does not guarantee the privacy or security of wireless data transmissions. Additionally, the wireless device browser is generally pre-configured by your wireless internet service provider.

E-commerce sales surpassed the $1 trillion mark last year for the very first time, according to a report from eMarketer. Sales in 2012 increased 21.1 percent versus year-ago levels.

This entry was posted in Credit Card News and tagged , , , , , by Natalie Rutledge. Bookmark the permalink.
The information contained within this article was accurate as of February 12, 2013. For up-to-date information on any of the terms, cards or offers mentioned above, visit the issuer's website.
Editorial Disclosure is an independent, for-profit web site. participates in the Affiliate Network, and receives compensation from most of the credit card issuers whose offers appear on the site. This compensation helps support our website and enables us to write insightful articles to help you manage your credit card accounts. This compensation, as well as the likelihood of applicants’ credit approval and our own proprietary website guidelines, may impact how and where the cards appear on our site. does not include all credit card companies or every available credit card offer. Opinions expressed here are author’s alone, not those of the credit card issuer, and have not been reviewed, approved or otherwise endorsed by the credit card issuer. Every reasonable effort has been made to maintain accurate information, however credit card offers change frequently. After you click on an offer you will be directed to the credit card issuer’s secure web site where you can review the terms and conditions for your offer.

About Natalie Rutledge

Natalie Rutledge majored in Communications at Mississippi State University. She was in sales for a number of businesses and spent nine years working as a communications advisor to various entities. Natalie can be contacted directly at [email protected]