American Express, Walmart Enhance Bluebird Prepaid Card

March 27, 2013, Written By Natalie Rutledge

American Express is making two major changes with the Bluebird prepaid card sold at Walmart.

These cards will now be backed by the Federal Deposit Insurance Corporation. In addition, consumers will have the ability to write checks and to make direct deposits of government payments such as tax refunds, military payroll checks and Social Security checks.

The Bluebird card is aimed at consumers who are disillusioned or excluded by the rising costs of banking services. The card has no monthly, annual or overdraft fees and does not require a minimum balance. The card can be purchased online or in one of the 4,000 Walmart stores where an account set-up kit costs $5. Funds can be added at any Walmart register.

Prepaid debit cards have skyrocketed in popularity in the past few years, appealing mainly to millions of people who have become “unbanked” in the wake of the economic downturn. As credit card companies have tightened their acceptance requirements, people have turned to reloadable prepaid cards to make transactions and house their money.

Researchers at Pew Charitable Trusts estimate that Americans will load over $200 billion onto prepaid cards this year.



The information contained within this article was accurate as of March 27, 2013. For up-to-date
information on any of the terms, cards or offers mentioned above, visit the issuer's website.


About Natalie Rutledge

Natalie Rutledge majored in Communications at Mississippi State University. She was in sales for a number of businesses and spent nine years working as a communications advisor to various entities. Natalie can be contacted directly at [email protected]
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