American Express to Expand Luxury Travel Program in 2017
American Express Travel announced its Fine Hotels & Resorts program will expand in 2017 and will introduce 77 new properties that will appeal to today’s family-focused, luxury travelers.
The Fine Hotels & Resorts program, which is over 25 years old, has expanded nearly 50% over the last five years and 11% since 2016. The program offers cardmembers exclusive complimentary benefits that total $550 when booked through American Express Travel.
“Every year, we evolve our portfolio of properties based on hotel industry and customer trends and we partner with the best of the best in the industry,” says Allison Beer, Vice President of Strategic Partnerships at American Express Travel. “Our lodging programs are comprised of superior hotel options – a roster that’s carefully curated with our Card Members in mind. We examine internal data, conduct independent property evaluations and place great emphasis on the direct feedback we receive from Card Members to further enhance these exclusive programs. Based on all those inputs, we strive to make Fine Hotels and Resorts the best curated program in the industry.”
Fine Hotels & Resorts will expand to Copenhagen, Cape Cod, Bath, Sri Lanka, Ecuador and Mongolia. New properties include:
- Velaa Private Island, which is an archipelago of private retreats located in Noonu Atoll, which is a private island escape. It was designed to create an over-the-water sanctuary on the Indian Ocean.
- Waldorf Astoria Beverly Hills will open in the spring of 2017 at the corner of Wilshire and Santa Monica Boulevards. The hotel features a rooftop pool deck that is accessible only to guests, and rooms with oversized private balconies.
- Ham Yard Hotel is located in Soho near Piccadilly Circus. It has an urban village feel that includes a tree-filled garden, outdoor restaurant and bar and 12 boutiques. There is also a drawing room, library, spa, bowling alley and a rooftop garden with a view of the London skyline.