American Express and Uber Team Up to Give Riders Access to Beyonce Concerts

April 27, 2016, Written By Lynn Oldshue
Beyonce Knowles - American R&B singer songwriter record producer actress and fashion designer - performs a free concert in New York City's Rockefeller Plaza on November 26 2008.

American Express and Beyonce’s Formation World Tour have joined forces with Uber to give riders special access to the artist’s sold out stadium tour. Uber riders just need to use the code ‘FORMATIONAMEX’ to unlock an in-app experience. If the rider requests and is matched to a ‘Formation’ ride, they will receive two free tickets to the show and a round-trip uberX ride to and from the venue.

“We are obsessed with delivering unparalleled experiences in unique and memorable ways,” said Deborah Curtis, vice president, Global Experiential Marketing, American Express. “We have longstanding relationships with both Beyoncé and Uber, and are excited to bring them together for The Formation World Tour through this unique integration that represents the intersection of music access and mobile technology.”

“Most people know Uber as a convenient and affordable way to get from A to B. But it is these types of surprise-and-delight opportunities––like the opportunity to see Beyoncé live––that make the Uber experience truly unique,” Amy Friedlander Hoffman, Head of Business Development and Experiential Marketing, Uber. “We’re beyond thrilled to team up with American Express to offer riders complimentary access to the sold-out Formation World Tour.”

The promotion is available for the following concerts:

May 1, 2016 Atlanta, GA
May 3, 2016 Raleigh, NC
May 5, 2016 Nashville, TN
May 7, 2016 Houston, TX
May 9, 2016 Arlington, TX
May 12, 2016 San Diego, CA
May 14, 2016 Pasadena, CA
May 16, 2016 Santa Clara, CA
May 18, 2016 Seattle, WA
May 23, 2016 Minneapolis, MN
May 27, 2016 Chicago , IL
May 28, 2016 Chicago, IL
May 29, 2016 Detroit, MI
May 31, 2016 Pittsburgh, PA
June 3, 2016 Foxborough, MA
June 5, 2016 Philadelphia, PA
June 7, 2016 New York City
June 8, 2016 New York City
June 10, 2016 Baltimore, MD
June 12, 2016 Hershey, PA

Since demand is likely to be high, not all riders who request a ride will be connected with Formation and receive tickets.



The information contained within this article was accurate as of April 27, 2016. For up-to-date
information on any of the terms, cards or offers mentioned above, visit the issuer's website.