American Express and Partners Gear Up for Small Business Saturday

November 3, 2016, Written By Lynn Oldshue
Couple running bookshop

American Express announced several events and special promotions that it will be running to support small businesses on Small Business Saturday, which falls on November 26.

Specifically, the special events will include:

  • Celebrations with Neighborhood Champions. More than 4,000 individuals, community organizations and independent business owners have joined together for Neighborhood Champions events across the country. These activities will encourage community members to shop at independent businesses.
  • A dance and yoga session with Daybreaker. In New York City, San Francisco and Chicago, AmEx cardholders can enjoy a workout and dance party with music, DJs and performers. Yoga sessions will also be offered, along with food and drinks from local businesses.
  • The Infatuation, a platform that helps diners find the best restaurants in their area, will host dining experiences at independent restaurants in New York City, Los Angeles, Washington, D.C. and San Diego. Participating restaurants will create special menus to celebrate the annual event and encourage customers to keep coming back.
  • Free rides from UberPOOL. AmEx and Uber have partnered to offer a free UberPOOL ride (up to $20) to help shoppers get to small business. Riders can travel to any of the five boroughs of NYC by entering the promo code SMALLBIZSAT into their Uber app. Uber is also offering NYC shoppers a free UberPOOL ride through the end of 2016. Interested parties can visit the Shop Small map to determine their shopping itinerary.

American Express will also offer cardholders the chance to earn twice their rewards when they enroll their AmEx card and shop at eligible small businesses from November 26 through December 31.

Small Business Saturday, which was founded in 2010, encourages shoppers to support local businesses after Thanksgiving and the Black Friday rush. According to the 2015 Small Business Saturday Consumer Insights Survey, this annual event is impacting local economies in a positive way. In 2015, 95 million Americans shopped on Small Business Saturday and spent $16.2 billion at independent restaurants and retails stores (up from 14% in 2014).

“It’s exciting to see how Small Business Saturday has evolved over the years. When all of us rally to support the small businesses that make our neighborhoods unique, the impact is truly inspiring,” said Elizabeth Rutledge, executive vice president, Global Advertising and Brand Management at American Express. “This year, we want all kinds of small businesses to get involved–from fitness studios, to cafés, to retail stores and restaurants–so we’ve created even more ways for Americans to participate on Small Business Saturday, whether you’re a night owl or morning person.”



The information contained within this article was accurate as of November 3, 2016. For up-to-date
information on any of the terms, cards or offers mentioned above, visit the issuer's website.