Have you ever tried to buy something on your mobile phone, only to become frustrated with the process and turn to your computer to make the purchase? Apparently, you're not alone.
A recent survey from Skava indicates that 88% of smartphone shoppers have had a negative experience making a transaction on their phone. This shows a clear need for improvement in the mobile shopping world in order for this industry to maximize its full potential.
33% of the people surveyed said they moved onto a competitor site when they had a bad shopping experience on their phones.
"Many retailers still think that mobile isn’t working--and as such aren't investing in it--but the reality is that their mobile website is just hard to use from a consumer perspective," said Danielle McCormick, senior director of marketing at Skava.
People are yearning for a way to shop on their phones while they are away from home or the office, but retailers simply aren't providing them with the proper means to do that. The sites that have, in fact, improved their mobile shopping experiences have started to bring in customers from their competitors.
McCormick harked on the fact that "Amazon did $4 billion in sales in mobile last year; if do it right the customers will buy! If you don't do it right--they will go to a competitor and you could lose market share in this new frontier."
Businesses are losing thousands of dollars a year because of these negative shopping experiences, and they may not even realize it. If you are a merchant with a mobile shopping option, consider investing in better technology. It's working for Amazon, and it may very well work for you.