How Presidential Election Could Affect the Credit Card Industry
Last year, Democratic senators started investigating the practices of the credit card industry. This month, the"Credit Cardholders Bill of Rights Act of 2008" was introduced in the House of Representatives. Democratic Senators and Presidential candidates Barack Obama andHillary Clinton are also using this issue to appeal to voters. Both candidates propose strong, but similar, changes to the industry.
In December, Obama helped introduce a five-star ratings system for credit cards so that consumers can easily understand the rates and fees associated with the card.Cards will be awarded stars on a point system. For example,card issuers that change their rate or fees for any time, for any reason, will receive a one-star rating. Those giving 90-day advance notice will receive more stars. "Under this rating system, they predict that most cards will currentlyreceive only one or two stars," says Bill Hardekopf, CEO of LowCards.com.
Obama proposes his own credit card "bill of rights" while Clinton proposes Fair Credit for Families, but both wouldmake many of the same changes:
* Prevent Universal Default.
* Require issuers to first apply payments to the credit cardbalance with the highest rate of interest.
* Apply interest rate increases only to future debt, notcurrent debt.
* Only charge interest on the loan. Stop charging intereston the fees.
In addition to these changes, Clinton would cap interest rates at 30%, require lenders to get cardholder written consent before they increase the rate or change the terms, end double-cycle billing, and establish uniform payment deadlines.
She would also create a Financial Product Safety Commissionto monitor financial products.
"Getting tough on credit card issuers is an easy platform point, especially during this time of credit crisis and economic struggles when issuers are raising rates. It iseasy to villanize this industry and demand changes for the average household," says Hardekopf. "Many of the changes are supported by both candidates, and would be good for consumers. However, these changes that are good for consumers will significantly cut interest and fee revenuefor the banks that issue these credit cards."
While the momentum is building for changes to be made, thecredit card industry is warning about the consequences. Theysay that changes and new regulations can impact how credit cards will be priced and affect their ability to offer low rate alternatives. "If these changes go through, we can expect the credit card issuers to react and find ways to maintain their revenue," says Hardekopf. "One way may be to raise the standard rates for everyone, not just those inpoor and average credit categories."
Republican candidate John McCain has not released his position with the credit card industry.
In December, Obama helped introduce a five-star ratings system for credit cards so that consumers can easily understand the rates and fees associated with the card.Cards will be awarded stars on a point system. For example,card issuers that change their rate or fees for any time, for any reason, will receive a one-star rating. Those giving 90-day advance notice will receive more stars. "Under this rating system, they predict that most cards will currentlyreceive only one or two stars," says Bill Hardekopf, CEO of LowCards.com.
Obama proposes his own credit card "bill of rights" while Clinton proposes Fair Credit for Families, but both wouldmake many of the same changes:
* Prevent Universal Default.
* Require issuers to first apply payments to the credit cardbalance with the highest rate of interest.
* Apply interest rate increases only to future debt, notcurrent debt.
* Only charge interest on the loan. Stop charging intereston the fees.
In addition to these changes, Clinton would cap interest rates at 30%, require lenders to get cardholder written consent before they increase the rate or change the terms, end double-cycle billing, and establish uniform payment deadlines.
She would also create a Financial Product Safety Commissionto monitor financial products.
"Getting tough on credit card issuers is an easy platform point, especially during this time of credit crisis and economic struggles when issuers are raising rates. It iseasy to villanize this industry and demand changes for the average household," says Hardekopf. "Many of the changes are supported by both candidates, and would be good for consumers. However, these changes that are good for consumers will significantly cut interest and fee revenuefor the banks that issue these credit cards."
While the momentum is building for changes to be made, thecredit card industry is warning about the consequences. Theysay that changes and new regulations can impact how credit cards will be priced and affect their ability to offer low rate alternatives. "If these changes go through, we can expect the credit card issuers to react and find ways to maintain their revenue," says Hardekopf. "One way may be to raise the standard rates for everyone, not just those inpoor and average credit categories."
Republican candidate John McCain has not released his position with the credit card industry.